TRUEfoods contacted me about wanting to make their brand come alive and one of my first tasks was to create an engaging way in which stocks are tasted by a prospective customer, I devised a highly successful user experience using a wine tasting stand with standard ISO tasting glasses.

I designed a wine bottle label and used this to display and serve warm stock. It's still in use to this day and that wine bottle has become one of the major brand assets for their communications. Since then TRUEfoods have been one of my longest standing clients and I've undertaken brand development, web design, packaging, advertising and strategic partnership projects.